Bill increases Leads to Cancelling

Almost 20 years a customer and most of that time xfinity/comcast had zero real competition for internet and cable tv service. 2 fiber companies have now come into my neighborhood and are essentially 50% less than xfinity and with faster speeds and no data caps. We have pretty much all the movie channels and the 1GB internet (which was never even close to that by the way) and our bill is now approaching almost $400 per month. I try at least twice per year calling them to see what options they could give me to lower my bill but give me the same and they never have come close. I can now get fiber internet for $50 per month with real 1GB speed up and down and no data caps. Real unlimited internet and no throttling either. And I can stream basically all the movie channels etc I had before for about $150 per month. So am going to save 50% or $200 per month. Sorry xfinity but if these other companies can make a profit at these prices then it means you have been gouging me and other customers for years. You are not even trying to keep me as a customer. The old saying in business is it is better to be making something than nothing. I cant be loyal to a company that does not even try to keep their customers and stay competitive.